About Us

Paul Heyman and Mitchell Stuart’s Looking 4 Larry Agency (L4L) are Brand Advocates, uniquely qualified to reach any targeted desired demographic with precise custom strategies, tap into any cultural movement and demonstrate, produce and deliver quantifiable impactful results. Through their HeymanHustle YouTube Channel and digital ecosystem (website, mobile, social and digital platforms) L4L brings a passionate global audience for startups and established brands to each webisode, tweet, post and share.

L4L is a fully integrated branding, digital marketing and production agency offering decades of experience producing groundbreaking campaigns for the biggest brands and the most prolific acts in music, sports, gaming, resorts, entertainment and pop culture.

World-class storytellers, L4L houses a team of creative disruptors that challenge marketplace status quo with an authentic narrative and visual style that captures and engages a loyal consumer base for clients.

Our Services
We're Creative

Our DNA is sparked by challenge. L4L attacks obstacles with an unlimited multi-discipline creative toolbox that empowers solutions.

We're Innovative

We produce groundbreaking format busting vertical and horizontal content.

We're Bigger Business

L4L was founded by unconventional industry veterans with young, common sense ideas. We dream big and deliver bigger.

We're Fun

We love what we do and that’s contagious.

785Clients Thrilled
987Campaigns Conquered
2031Slices of Pizza
12883419Social Footprint
Social Media

Jump-start any campaign launch by leveraging our organic fan base of more than 5,200,000 followers and global platforms.

Product Launch & Digital Marketing

From planning go-to market strategy to product design, to building SEO optimized websites and to brand launch, L4L has you covered.


L4L’s team of creative alchemists cut to the heart of a brand, clearly identifying what makes it tick, and how to impactfully communicate its story.

In-House Production

Our award-winning production specialist excel in vertical and horizontal formats, video production, animation, photography and creating unique cinemagraphs that exceed the expectations of current day production.

Paul HeymanCo-Founder
Mitchell StuartManaging Partner & Co-Founder
Steven KayeBusiness Development
Steve Kaye has been responsible for providing quality entertainment events to over 1 million people throughout his career. He has built relationships with some of America’s most recognizable consumer brands for sponsorship opportunities. Steve also programmed of all musical acts including Justin Bieber, Kevin Hart, Ludacris, Kesha, and Diddy for the world-famous Rehab entertainment complex at Hard Rock Hotel and Casino, Las Vegas.

Want to work with us?
Contact Us Today!

Finding Larry

Have a project?
Drop us a line below, we’d love to talk.
Our Studio

37-18 Northern Blvd, Suite 414,
Long Island City, NY 11101

General Inquiries


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