Hard Rock Hotel & Casino

29 March 2017 / By admin

L4L’s personalized approach to the Hard Rock Hotel and Casino Las Vegas took a geo-targeted, market-specific campaign and turned it into what Complex Magazine called “a global phenomenon“. Initially contracted to broaden the narrow demographic of their world-famous pool parties, L4L’s live event promotion, coupled with our social media and mainstream media outreach, created an opportunity for the HRHC LV to expand its engagement with us to include the entire property and all related restaurants, nightclubs and venues on-site.
The re-branding of the HRHC LV was so successful, the hotel re-engaged L4L as their agency in 2017.

L4L at the HRHC LV – cumulative across multiple promotional hashtags
weekend of 07/07
63,808 posts by 19,564 users
32,654,538 people reached
210,667,471 impressions made

#HardRockLV
weekend of 07/07
112 posts by 111 users
4,745,696 people reached
13,498,624 impressions made

#HardRockLV
other weekends in July
16 posts by 10 users
10,703 people reached
13,452 impressions made