Monster Jam

29 March 2017 / By admin

Utilizing a single location/show (Minnesota), L4L created a multi-city brand awareness and promotion campaign showcasing the dynamic personalities of the Monster Jam drivers. The campaign further highlighted the popular, family-friendly pit party. L4L executed a strategy by which Feld Entertainment could amortize the single production to yield 21 different deliverables, customizing those for each town the show would be traveling to.

L4L’s work with Monster Jam was so successful that parent company, Feld Entertainment, re-engaged L4L as its agency for the 2018 season.